Following a recent business trip to Tokyo, our Founder & CEO, Noah Silberschmidt, reflects on a week full of insights and inspiring conversations with members of the maritime community in Japan.
I always feel energised when I visit this country where tradition and engineering excellence meet craftsmanship and innovation. During my stay, it was a pleasure to speak to Japanese shipowners and find out more about their priorities and how we can help support them. It was useful to connect in person and discuss our shared focus on accelerating maritime decarbonisation whilst navigating an increasingly complex geopolitical and regulatory environment. It has always fascinated me how, despite regional variants, the challenges shared by the shipping industry are so global in nature. One thing happening in one part of the world can have a lasting effect across borders.
Recent global events have demonstrated how geopolitical disruption can rapidly influence fuel costs, operational risk, and investment decisions across global fleets. As a result, the global community is experiencing rapid fluctuations in bunker prices, whilst the cost of alternative fuels is driven up by regulatory pressures. In volatile times like these, it can be hard to decide when to move and what path to take to achieve positive progress. This is where practical energy efficiency technologies (EETs) play a critical role, not as a future concept, but as a proven way to manage operational and commercial risk in the present.
During my trip, I had the opportunity to share insights into the latest trends in EET adoption and the strategic importance of the Japanese market, in a room full of journalists. Japan remains a major automotive export economy and a leading shipping nation. This presents a favourable backdrop for technologies that reduce fuel use and climate impact without requiring customers to wait for a perfect future-fuel ecosystem.
I was very impressed by the questions I received from the journalists. Their strong interest signalled that the time is right for us to be talking about air lubrication to future-proof fleets. The discussion also focused on the PCTC segment, which represents highly visible assets, operating within trade patterns that continue to evolve, while also facing growing pressure to improve efficiency under changing regulatory and commercial conditions. We estimate that over the next 5 years, we could save the PCTC industry over 1.7m tonnes of fuel or nearly $850m in fuel costs alone, based on current fleet deployment assumptions and verified performance data.
As the market-leader in air lubrication, our robust naval-architect-led solution is third party verified. This means that when partners choose to work with us, they are choosing a highly experienced team and a practical, proven solution. There is a lot of satisfaction to be found in taking the time to lay solid foundations in technical detail, so that one can craft a high quality product and supercharge progress and innovation.
Since I founded Silverstream back in 2010 a lot has happened. We have grown exponentially from a handful of colleagues to over 100, expanding our network of experts across the globe. Having secured our first order in 2014, we now have over 250 orders.
Even as we evolve, our commitment to understanding our customers remains a constant. We will continue to work alongside them to ensure they get maximum value from our system and we continue to grow together to build a future empowered by air. This means more vessels with our system on board as well as broader integration into vessel design from day one.
London today. New York next week. The US remains a gravitational centre for decisions that shape the global maritime industry. Throughout this week, we have also had Silverstream colleagues on the ground in Miami at Seatrade Cruise Global. As the world’s largest cruise event, this is a key conference for us where we can connect with members of the cruise community, collaborate and shape what’s next for the industry.
One thing is clear, the conversation around maritime decarbonisation is truly global. I feel excited thinking about how far Silverstream has come and how much further we can go in the future.